Critical analysis/evaluation of my ident

I think the Ident that my group spoke about was the best. The reason why I think it was the best is because it wasn't just edited footage like the other ident I saw but instead it was creative and appealed to I think both males and females. The other ident I saw had lanterns being let off and nothing else really happened except the logo appearing before the end.

The animation my group spoke about was colourful and had animations that were fun to look at. Also the loge was animated to make it seem like something was passing through it which would help people remember it and also it helps establish the channel.

Question 2: Purposes of channel idents

History of channels and Idents


Before when Tv's first came out, their purpose was to have a captive audience and to entertain families. The first channel that was available for families to view was the BBC (british broadcasting corporation). They came about in 1936 who were then joined by independent television in 1955. BBC 2 was released later on in 1964 and then channel 4 was launched in 1982 and then 5 came out on TV screens in 1997.When Sky launched it introduced the idea of multi channel channel viewing and since then Tv has been delivered to us in more  ways than before. 


Each and everyone of these channels have an ident. The reason for this is so that the channel can be recognised easier and also to promote a channel. These days there are hundreds of channels and this is also one of the many reasons it is important for a channel to have an indent to establish its unique identity. 


 An ident is usually a short animation or digital animation used to identify a channel. Also the purpose of an ident is to grab viewers attention and boost the brand logo's popularity. Usually the ident symbolises the channels content like what shows to expect on them and what age groups they are aimed at by the use of certain objects, shapes, colors and environments. 

Most of these idents have three things in common:

1.They always include their Logo

2.They have sound but not to much

3.They sometimes have someone announcing the next program

For example

This ident uses Homer from the Simpsons to promote their logo as the Simpsons were a very popular Tv program on the channel at that time. Also a voice over is added at the end to announce the next show which was The Simpsons.

Intro to channel Ident

 An ident is a short animation used to identify a channel. Also the purpose of an ident is to grab viewers attention and boost the brand logo's popularity. Usually the ident symbolises the channels content like what shows to expect on them and what age groups they are aimed at by the use of certain objects, shapes, colors and environments.

Most of these idents have three things in common:

1.They always include their Logo
2.They have sound but not to much
3.They sometimes have someone announcing the next program

For example



This ident uses Homer from the Simpsons to promote their logo as the Simpsons were a very popular Tv program on the channel at that time. Also a voice over is added at the end to announce the next show which was The Simpsons.

my mini doc on Quintin Tarentino

How to create a bin and have things organised in Final cut

First you should have a project open in front of you already

on the left side of your screen there should be a box/window named "browser:" Right click in the box/window and click new bin to create the bin.

The bin acts like a folder to store your stuff and keep things tidy and organised. Once you have clicked "new bin" this should appear in the browser box/window

Now you can name the bin. Once you have dragged all the things you want into the bin it should make the browser box/window seem  less cramped and more tidy.

I have made a bin for all my video material and my picture material and have labelled them. As you can see its looking much more neat.

Now I am going to mark stuff I have used.

To mark things in the browser box/window you drag the box/window wider by clicking the edge and moving it wider.

And then click in the "Good" column

Now your footage or picture should be marked as "good" with a tick next to it
 You can also make log notes too

My green screen experiment